Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun A design that may be read as the same word or phrase (or sometimes two different words or phrases) when oriented in two different ways, usually when reflected in a vertical axis or when rotated through 180 degrees.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

ambi- + -gram

Examples

  • An ambigram is a graphical figure that spells out one or more words not only as presented but also in another direction or orientation (from Wikipedia).

    December 2008

  • An ambigram is a graphical figure that spells out one or more words not only as presented but also in another direction or orientation (from Wikipedia).

    Ambigram Logos

  • This Boing Boing ambigram is pretty cool -- it says "Boing Boing" both upside-down and right-side-up.

    Boing Boing: April 16, 2006 - April 22, 2006 Archives

  • Alternatively, I'd to make some kind of ambigram of "Eppur Si Muove" with another famous quote about science/rational thought/defiance of traditional ideas in lack of evidence/etc.

    Ask MetaFilter

  • A year later, for the 20th anniversary of the film, MGM and 20th Century Fox Home Entertainment rereleased the movie on November 13, 2007 with flippable cover art featuring the title displayed in an ambigram.

    SciFi, Fantasy & Horror Collectibles - Part 1191

  • All ready said it in the "fake poster" article, I'm afraid of how good the adaptation will be if you have someone make and approve a poster without an ambigram, that shows that those persons never read the book.

    Angels and Demons Teaser Trailer | /Film

  • Logo Design Love has a cool article about 15 inspiring ambigram logos.

    December 2008

  • Logo Design Love has a cool article about 15 inspiring ambigram logos.

    Ambigram Logos

  • The extremely cool ambigram on the cover of the book is what initially intrigued me, and led me to pick the book up when I found it on my parents 'book shelf.

    Angels and Demons Teaser Trailer | /Film

  • The cover for the new Princess Bride DVD is an ambigram.

    NEW PRINCESS BRIDE DVD COVER IS AN AMBIGRAM

Comments

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  • An ambigram, also sometimes known as an inversion, is a graphical figure that spells out a word not only in its form as presented, but also in another direction or orientation. Douglas R. Hofstadter describes an ambigram as a "calligraphic design that manages to squeeze two different readings into the selfsame set of curves." The first published reference to the term was by Hofstadter, who attributes the origin of the word to a friend. The 1999 edition of Hofstadter's Gödel, Escher, Bach features a 3-D ambigram on the cover.

    June 23, 2007

  • September 23, 2007

  • Cool! But it's not Halloween yet! :-)

    September 23, 2007

  • Yesterday I spent a large (incredibly, regrettably large) portion of the day watching YouTube videos of a mentalist named Derren Brown. Warning: they're addictive and if you search for him you'll succumb to the same fate.

    Anyway, this ambigram is from a TV show of his called -- surprise -- Trick or Treat. In the show, unsuspecting people are visited by Brown, and he presents them with two cards. Both cards contain the same ambigram, but Brown tells the people "if you pick the TREAT card, something nice will happen to you... but if you pick the TRICK card, something really really horrible will happen to you. Do you agree to the game? Now just sign this waiver that says we can do anything we like to you, based on which card you pick." Of course, with a card like that, the victim is entirely at Derren Brown's mercy, and he proceeds to mess with people's minds in preposterous ways, literally driving them insane. Afterwards, he claims the effects are only temporary and they'll be fine... but there's no way to know for sure. It's really pretty sick.

    September 23, 2007

  • Will...not...succumb. Will...not...succumb.

    September 24, 2007