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  • athleisure, n.

    The Guardian, 12 April 2016:

    This looks like sportswear, but sportswear that you would also wear to a gig. It’s not really on the catwalk – at least not overarchingly so – and while sportswear and athleisure have always included tight-fitting pieces for various ergonomic and aesthetic reasons, none of it has really been “in fashion”. Athleisure, the closest fashion has come to accepting sportswear, tends to be loose-fitting, minimal and sometimes comes in cashmere. It’s also lucrative – athleisure is worth £6.4bn and looks set to increase over the next three years. Ivy Park is, arguably, more than sportswear. It’s a sideways take on bodycon – or bodycon 3.0 as we’re calling it, given that it’s not new – sitting somewhere between sportswear and fashion-tight. And, like bodycon, it’s sexy as hell, even if retailers aren’t selling it as such.

    May 5, 2016