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bait and switch


from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. A sales tactic in which a bargain-priced item is used to attract customers who are then encouraged to purchase a more expensive similar item.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. An unscrupulous and sometimes illegal sales technique, in which an inexpensive product is advertised to attract prospective customers who are then told by sales personnel that the inexpensive product is unavailable or of poor quality and are instead urged to buy a more expensive product.
  • n. Any similar deceptive behavior, especially in politics and romantic relationships.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product


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