from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. The act or process of buying and selling in a market.
  • n. The commercial functions involved in transferring goods from producer to consumer.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • v. Present participle of market.
  • n. Buying and selling in a market.
  • n. The promotion, distribution and selling of a product or service; includes market research and advertising.
  • n. earlier (until the 1920’s), shopping, going to market.

from the GNU version of the Collaborative International Dictionary of English

  • n. The act of selling or of purchasing in, or as in, a market.
  • n. Articles in, or from, a market; supplies.
  • n. The activities required by a producer to sell his products, including advertising, storing, taking orders, and distribution to vendors or individuals.

from The Century Dictionary and Cyclopedia

  • n. The act of going to or transacting business in a market.
  • n. That which is bought or sold; a supply of commodities from a market.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. shopping at a market
  • n. the exchange of goods for an agreed sum of money
  • n. the commercial processes involved in promoting and selling and distributing a product or service


Sorry, no etymologies found.



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  • There you go.

    January 18, 2008

  • I think they ended up with murketing.

    January 18, 2008

  • Wow. They really marketed the definition of marketing, didn't they?

    January 18, 2008

  • Marketing really is unbelievable bollocks, isn't it?

    January 18, 2008

  • According to the linked article, the 'new definition includes the role marketing plays within society at large, and defines marketing as a science, educational process and a philosophy — not just a management system. It also expands the previous scope of the term to incorporate the concept that one can market something to "do good."'

    Is it not working, then...?

    January 18, 2008

  • So when the mugger says: "Your money or your life!" that's marketing? I mean, he's giving a set of instructions for creating an offering that has value for his, well, customer... What's wrong with the traditional definition: Stuff you say to get people to buy (into) things.

    January 18, 2008

  • Buncha meaningless jargon. The "official" American Marketing Association, eh? Well who appointed them Judge Judy and executioner?

    January 18, 2008

  • Marketing has been redefined. The official American Marketing Association definition is now:

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.


    January 18, 2008