"Another major source of self-deception has to do with self-promotion, self-exaggeration on the positive side, denial on the negative, all in the name of producing an image that we are “beneffective,�? to use Anthony Greenwald’s apt term, toward others. That is, we benefit others and are effective when we do it. If you ask high school seniors in the United States to rank themselves on leadership ability, fully 80% say they have better than average abilities, but for true feats of self-deception you can hardly beat the academic profession. When you ask professors to rate themselves, an almost unanimous 94% say they are in the top half of the profession!..."