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A key insight that directed the creative vision for the campaign is the growing trend of travellers seamlessly blending business and leisure - also known as "bleisure" - and the demand for socially driven designed spaces and amenities.
Future Laboratory: homeindulging: socializing at home because money is tight. bleisure: the blurring of work and home time.
The future of air travel revealed as the Dreamliner takes to the skies Top 10 travel trends in 2010 - look out for "granny chic," "ecoluxe," "bleisure" trips Mark Steel: Sussex will be desert before the climate deniers accept reality Johann Hari: It's the protesters who offer the best hope for our planet