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artbizness commented on the word boswellox
(cit.) Urban Dictionary
September 19, 2008
cit. L'Oreal Wrinkle Cream
(n) A spurious, invented chemical added to a beauty product to give it scientific weight.Can also be used to describe any other such empty promise or bullshit.eg. "This is just complete and utter boswellox, isn't it?"