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Examples

  • He calls the brand's engagement of Ferry, a model and drummer in the band Rubber Kiss Goodbye, and Lennox, a model sensation also lensed by Jonny Johansson for cult-brand Acne a bid to "reflect the diversity of our broad global consumer", casting "members with their own identity, embodying the different attitudes of the Burberry guy and girl".

    Jess Blanch: Abracadabra

  • In fact, it's useful to recall our approach to the Beijing Olympics that we were focused on the long-term brand's position and strength and not just the event itself.

  • "Re-engineered" is a word the brand's co-founders, Abe Burmeister and Tyler Clemens, use often.

    Easy Riders

  • Michal Czerwonka for The Wall Street Journal New Lucky Brand shopping bags, left, refer to the brand's denim-making heritage by reprising an early logo.

    The Shopping Science Behind Lucky's Revamp

  • The ads highlight the interesting venues in one's backyard, as well as the people who make it happen, he says, referring to the brand's goal of delivering that local, human touch.

    Forbes.com: News

  • If their social footprint is widespread, their ability to light a viral fire that could make or break your brand's success is amplified.

    Beverly Macy: Social Influence in Real-Time

  • They used stencils and water to clean away the dirt, leaving the brand's message.

    Archive 2009-09-01

  • But it was in Philadelphia, in a former YMCA building that Le Meridien recently celebrated their big anniversary, at the flagship hotel that encompasses the brand's new mantra of old and new.

    Ariston Anderson: Le Meridien Matures With the Creative Class in 2011

  • The brand's unit sales to retai lers fell by a double-digit rate in the third quarter, the company said in November, while MillerCoors's overall sales to retailers declined 4%.

    MillerCoors Plans Lemonade Beer

  • At 2 ½ inches, the Clifford collar measures nearly an inch shorter than the brand's traditional Oxford button-down.

    The Incredible Shrinking Collar

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