from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. A trademark or distinctive name identifying a product or a manufacturer.
  • n. A product line so identified: a popular brand of soap.
  • n. A distinctive category; a particular kind: a brand of comedy that I do not care for.
  • n. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
  • n. A mark burned into the flesh of criminals.
  • n. A mark of disgrace or notoriety; a stigma. See Synonyms at stain.
  • n. A branding iron.
  • n. A piece of burning or charred wood.
  • n. A sword: "So flashed and fell the brand Excalibur” ( Tennyson).
  • transitive v. To mark with or as if with a hot iron. See Synonyms at mark1.
  • transitive v. To mark to show ownership.
  • transitive v. To provide with or publicize using a brand name.
  • transitive v. To mark with disgrace or infamy; stigmatize.
  • transitive v. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A piece of wood red-hot, or still burning, from the fire.
  • n. A sword.
  • n. A mark of ownership made by burning, e.g. on cattle.
  • n. A branding iron.
  • n. A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
  • n. A specific product, service, or provider so distinguished.
  • n. Any specific type or variety of something; a distinct style, manner.
  • n. The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
  • v. To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
  • v. To mark (especially cattle) with a brand as proof of ownership.
  • v. To make an indelible impression on the memory or senses.
  • v. To stigmatize, label (someone).
  • v. To associate a product or service with a trademark or other name and related images.
  • adj. Associated with a particular product, service, or company.

from the GNU version of the Collaborative International Dictionary of English

  • n. A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct.
  • n. A sword, so called from its glittering or flashing brightness.
  • n. A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade.
  • n. A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.
  • n. An instrument to brand with; a branding iron.
  • n. Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order Pucciniæi.
  • transitive v. To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).
  • transitive v. To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.
  • transitive v. Fig.: To fix a mark of infamy, or a stigma, upon.
  • transitive v. To mark or impress indelibly, as with a hot iron.

from The Century Dictionary and Cyclopedia

  • To burn or impress a mark upon with, or as if with, a hot iron.
  • To mark in some other way, as with a pigment: as, to brand sheep.
  • To mark with a hot iron as a punishment for crime.
  • [Branding was formerly a punishment for various offenses, but is no longer practised in civilized countries.]
  • To fix a mark or character of infamy upon; stigmatize as infamous; as, to brand an act with infamy.
  • n. A burning piece of wood, or a stick or piece of wood partly burned.
  • n. A sword.
  • n. A mark made by burning with a hot iron, as upon a cask, to indicate the manufacturer or the quality of the contents, etc., or upon an animal as a means of identification; a trademark; hence, a mark made in other ways than by burning, as by cutting or painting.
  • n. Quality or kind, as indicated by a brand: as, flour of a good brand.
  • n. A mark formerly put upon criminals with a hot iron, generally to indicate the character of their crime and for identification; hence, any mark of infamy; a stigma.
  • n. A disease of plants which usually appears as blackish pustules, resembling burned spots, the cause of the disease being some parasitic fungus.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. identification mark on skin, made by burning
  • v. to accuse or condemn or openly or formally or brand as disgraceful
  • v. mark or expose as infamous
  • v. mark with a brand or trademark
  • n. a symbol of disgrace or infamy
  • n. a cutting or thrusting weapon that has a long metal blade and a hilt with a hand guard
  • n. a name given to a product or service
  • n. a recognizable kind
  • v. burn with a branding iron to indicate ownership; of animals
  • n. a piece of wood that has been burned or is burning


from The American Heritage® Dictionary of the English Language, 4th Edition

Middle English, torch, from Old English; see gwher- in Indo-European roots.

from Wiktionary, Creative Commons Attribution/Share-Alike License

Old English brand ("fire, flame"), from Proto-Germanic *brandaz. Cognate with Dutch brand, German Brand.


  • Like Mr. Branson, the Virgin brand is about being passionate, taking on challenges and living life to the fullest.


  • You're more likely to pick the movie for which you've seen 32 previews over the art-house flick you've never heard of, and you're probably going to choose the name brand over a generic soda, even if it's not your favorite brand, simply because you're more familiar with it.

    How to Build Recognition for Your Unknown Brand

  • Cervecería Mexicana's main brand is Mexicali but it also makes the Azteca brand, as part of a contract with Anheuser Busch, which holds a 50.2% share in Grupo Modelo.

    Lloyd Mexico Economic Report - April 1999

  • We use only top-grade oil, and for the current turbodiesel truck, we insist that the shop use a diesel-compatible oil from a name brand supplier Pennzoil, Valvoline, Castrol, and so forth.

    The RVer’s Bible

  • Change the filter in combination with an oil change and use quality oil and a name brand filter.

    The RVer’s Bible

  • The filter should be replaced with a name brand unit too.

    The RVer’s Bible

  • "I wanted to see the name brand of the chair and I lifted the cushion and found all the dead presidents."

    NYDN Rss

  • So it's coming from all around, it's great to see that old product line, that Ideal instruments product line, it's been a name brand for, gosh, I guess, 80-years-plus now, continues to grow and then take on a new face.

  • "If I can get the name brand at the same price or for pennies more than the generic, I have no motivation to switch," said Richard Shiekman, 59, who has been taking Lipitor for six years and credits the drug with sharply cutting his bad cholesterol.

    The Full Feed from

  • The designation of Jinjiang Hengda Ceramics Co., Ltd., a subsidiary of the Company, as one of China's 500 Most Valuable Brands by the World Brand Laboratory and the naming of the Company as a preferential provider of building materials for affordable housing by the China Building Materials Circulation Association during the second quarter are further testimony to the continued prominence of our name brand in 1 Results


Log in or sign up to get involved in the conversation. It's quick and easy.

  • a flame

    January 9, 2009