Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun A trademark or distinctive name identifying a product, service, or organization.
  • noun A product or service so identified:
  • noun An association of positive qualities with a widely recognized name, as of a product line or celebrity.
  • noun A distinctive category; a particular kind.
  • noun A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
  • noun A mark burned into the flesh of criminals or slaves.
  • noun An association of disgrace or notoriety with something; a stigma. synonym: stain.
  • noun A branding iron.
  • noun A piece of burning or charred wood.
  • noun A sword.
  • transitive verb To mark with a hot iron, as to show ownership.
  • transitive verb To provide with or publicize using a brand name or other readily recognized identifier.
  • transitive verb To consider or label as disgraceful or infamous; stigmatize.
  • transitive verb To impress firmly; fix ineradicably.

from The Century Dictionary.

  • To burn or impress a mark upon with, or as if with, a hot iron.
  • To mark in some other way, as with a pigment: as, to brand sheep.
  • To mark with a hot iron as a punishment for crime.
  • [Branding was formerly a punishment for various offenses, but is no longer practised in civilized countries.]
  • To fix a mark or character of infamy upon; stigmatize as infamous; as, to brand an act with infamy.
  • noun A burning piece of wood, or a stick or piece of wood partly burned.
  • noun A sword.
  • noun A mark made by burning with a hot iron, as upon a cask, to indicate the manufacturer or the quality of the contents, etc., or upon an animal as a means of identification; a trademark; hence, a mark made in other ways than by burning, as by cutting or painting.
  • noun Quality or kind, as indicated by a brand: as, flour of a good brand.
  • noun A mark formerly put upon criminals with a hot iron, generally to indicate the character of their crime and for identification; hence, any mark of infamy; a stigma.
  • noun A disease of plants which usually appears as blackish pustules, resembling burned spots, the cause of the disease being some parasitic fungus.

from the GNU version of the Collaborative International Dictionary of English.

  • transitive verb To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc., or to mark as infamous (as a convict).
  • transitive verb To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc.
  • transitive verb Fig.: To fix a mark of infamy, or a stigma, upon.
  • transitive verb To mark or impress indelibly, as with a hot iron.
  • noun A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct.
  • noun Poetic A sword, so called from its glittering or flashing brightness.
  • noun A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership; -- also, a mark for a similar purpose made in any other way, as with a stencil. Hence, figurately: Quality; kind; grade.
  • noun A mark put upon criminals with a hot iron. Hence: Any mark of infamy or vice; a stigma.
  • noun An instrument to brand with; a branding iron.
  • noun (Bot.) Any minute fungus which produces a burnt appearance in plants. The brands are of many species and several genera of the order Pucciniæi.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun A piece of wood red-hot, or still burning, from the fire.
  • noun archaic A sword.
  • noun A mark of ownership made by burning, e.g. on cattle.
  • noun A branding iron.
  • noun A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
  • noun A specific product, service, or provider so distinguished.
  • noun Any specific type or variety of something; a distinct style, manner.
  • noun The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
  • verb transitive To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
  • verb transitive To mark (especially cattle) with a brand as proof of ownership.
  • verb transitive To make an indelible impression on the memory or senses.
  • verb transitive To stigmatize, label (someone).
  • verb transitive, marketing To associate a product or service with a trademark or other name and related images.
  • adjective advertising Associated with a particular product, service, or company.

Etymologies

from The American Heritage® Dictionary of the English Language, 4th Edition

[Middle English, torch, from Old English; see gwher- in Indo-European roots.]

from Wiktionary, Creative Commons Attribution/Share-Alike License

Old English brand ("fire, flame"), from Proto-Germanic *brandaz. Cognate with Dutch brand, German Brand.

Examples

  • Like Mr. Branson, the Virgin brand is about being passionate, taking on challenges and living life to the fullest.

    Me

  • You're more likely to pick the movie for which you've seen 32 previews over the art-house flick you've never heard of, and you're probably going to choose the name brand over a generic soda, even if it's not your favorite brand, simply because you're more familiar with it.

    How to Build Recognition for Your Unknown Brand

  • Cervecería Mexicana's main brand is Mexicali but it also makes the Azteca brand, as part of a contract with Anheuser Busch, which holds a 50.2% share in Grupo Modelo.

    Lloyd Mexico Economic Report - April 1999

  • Cervecería Mexicana's main brand is Mexicali but it also makes the Azteca brand, as part of a contract with Anheuser Busch, which holds a 50.2% share in Grupo Modelo.

    Lloyd Mexico Economic Report - April 1999

  • We use only top-grade oil, and for the current turbodiesel truck, we insist that the shop use a diesel-compatible oil from a name brand supplier Pennzoil, Valvoline, Castrol, and so forth.

    The RVer’s Bible

  • Change the filter in combination with an oil change and use quality oil and a name brand filter.

    The RVer’s Bible

  • Change the filter in combination with an oil change and use quality oil and a name brand filter.

    The RVer’s Bible

  • The filter should be replaced with a name brand unit too.

    The RVer’s Bible

  • We use only top-grade oil, and for the current turbodiesel truck, we insist that the shop use a diesel-compatible oil from a name brand supplier Pennzoil, Valvoline, Castrol, and so forth.

    The RVer’s Bible

  • The filter should be replaced with a name brand unit too.

    The RVer’s Bible

Comments

New comments are temporarily disabled while we update our database.

  • a flame

    January 9, 2009