Burma-Shave was a United States brand of brushless shaving cream, famous for its advertising gimmick of posting humorous rhyming poems on small, sequential highway billboard signs.
Burma-Shave was introduced in 1925 by the Burma-Vita company, owned by Clinton Odell. It was a pungent, soapy-smelling concoction which the company at first had difficulty selling. To increase sales, the owners developed the famous Burma-Shave advertising sign program, and sales took off. At its peak, Burma-Shave was the second-highest selling brushless shaving cream in the United States.