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  • Fogg is the leader of an emerging field called captology, shorthand for the study of computers as persuasive technology.

    ...And Goodwill to Facebook Friends

  • Dubbed "captology," or the study of computers as persuasive technology, Fogg's research shows how people are influenced by their relationship with technology.

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  • Think Nudge meets the web, and a recent piece in Seed Magazine explored how captology might work in the political context.

    ...And Goodwill to Facebook Friends

  • New column at Search Engine Land will look at "captology, persuasive web design, user experience and usability topics and how it all ties into the world of search engines, marketing and your every day life."

    Internet News: Internet Use Archives

  • Consider blended approaches, online assessments and self-assessments, performance support, informal learning, knowledge management, communities of practice, and captology.

    Sometime I Feel Like a Dine-Oh-Saur

  • JS said "Since Seth Priebatsch and his ilk look to be rediscovering captology and serious gaming, the ..." on

    Brewed Fresh Daily AKA The BFD Blog

  • Fizzee represents your real world actions: previous activity and keyboard control pause … making sense so far? captology (Computers as Persuasive Technology)

    Recently Uploaded Slideshows

  • People often ask how they can learn more about captology.


  • As the graphic shows, captology describes the area where computing technology and persuasion overlap.



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  • I should put Fogg on my demons list.

    August 8, 2008

  • "Fogg is director of the Persuasive Technology Lab at Stanford University, an independent research center that explores a discipline he invented, called "captology." Captology stands for Computers As Persuasive Technology, and it looks at how certain technologies intentionally persuade us to do their bidding."

    Salon's Machinist, Why is Facebook so addictive?, by Denise Caruso, August 7, 2008

    August 8, 2008