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  • "CarrotMob, carrot mob – a flashmob type of gathering, in which people are invited via the Net to all support and reward a local small ethical business such as a shop or café by all patronizing it at the same time. Also as noun, carrotmobbing."

    - 'Oxford Word of the Year 2008: Hypermiling', oup.com, 10 Nov 2008.

    November 11, 2008