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  • chumlink, n.

    The Awl, 4 June 2015:

    Clicking on a chumlink—even one on the site of a relatively high-class chummer, like nymag.com—is a guaranteed way to find more, weirder, grosser chum. The boxes are daisy-chained together in an increasingly cynical, gross funnel; quickly, the open ocean becomes a sewer of chum.

    September 3, 2015

  • http://www.theawl.com/2015/06/a-complete-taxonomy-of-internet-chum

    Clicking on a chumlink—even one on the site of a relatively high-class chummer, like nymag.com—is a guaranteed way to find more, weirder, grosser chum. The boxes are daisy-chained together in an increasingly cynical, gross funnel; quickly, the open ocean becomes a sewer of chum.

    June 5, 2015