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  • chumvendor, n.

    The Awl, 4 June 2015:

    The chumboxes were placed there by one of several chumvendors—Taboola, Outbrain, RevContent, Adblade, and my favorite, Content.ad—who design them to seamlessly slip into a particular design convention established early within the publishing web, a grid of links to appealing, perhaps-related content at the bottom of the content you intentionally came to consume.

    September 3, 2015