commoditization love



from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. The transformation of something into a commodity


commoditize +‎ -ation (Wiktionary)


  • Our understanding is that there is a long-term commoditization movement which reveals itself through at least three business configurations: the first one is offshore outsourcing, the second open source and the third, emerging now, is cloud computing.

  • Since the Industrial Revolution began, jobs and skills have steadily been eroded by the inexorable process of what has become known as commoditization.

    Nick Jefferson: Smile. They Can't Commoditize Creativity.

  • In an internal memo that later became public, Mr. Schultz conceded earlier this year that there had been a "watering down of the Starbucks experience, and what some might call the commoditization of our brand."

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  • This overall process can be termed commoditization.

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  • Starbucks founder and chairman Howard Schultz wrote a memo to his top managers describing in detail how the chain's unprecedented expansion had led to many little compromises that, combined have led, in his words, "to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand."

  • Unlike commoditization which is altogether common.


  • In it, he criticized American schools, American society and its "commoditization" of women, and the excess of individualism in the West.

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  • However, in sectors outside these life science industries competition leads to an emphasis on differentiation based on price and therefore to a degree of commoditization which is ultimately unwelcome in most business sectors.

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  • But still, I feel just a smidgen of discomfort about what appears to be a kind of commoditization of the handmade movement.

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  • Sony, for example, citing not only overall slowdown in consumer spending, but also the "commoditization" of consumer electronics, is at last taking real action to spur its

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