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  • crowdsmashing, v.

    Paul Ford, New York Magazine, 21 December 2012:

    Due to popular hatred, the University of California has withdrawn its new logo. This is no cause for tears; the proposed image, a stylized C emblazoned upon a U, looked like a plus-size strapless dress smeared with unicorn poop. The outrage, however, is noteworthy for its place within a bigger phenomenon. If crowd­sourcing builds things, here we see the emergence of crowd­smashing: the Gap Logo Debacle of 2010, the London 2012 Olympics Hot Pink Logo Fussquake, the Syfy Brand Identity Conundrum. Something about logos and rebranding can just piss a mob right off.

    April 19, 2015