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culture jamming


from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun Any of various methods of modifying mass media (especially advertisements) to convey a different "message".


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  • a form of cultural sabotage inspired by situationism. a contemporary practice aimed at countering the invasion and omnipresence of commercial messages conveyed through the mass media, and their influence on human imagination and on the human mind.

    It consists in deconstructing the texts and images of media industry through the technique of estrangement and detournement. the aim is to free individuals from their role as passive receivers and encourage them to critical consumption and a greater awareness of media language.

    October 10, 2008