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  • Labels: ben zimmer, cupertino, OUP, wordnet posted by John McGrath @ 2: 25 PM

    The Cupertino Effect 2007

  • Labels: ben zimmer, cupertino, OUP, wordnet posted by John McGrath @ 2: 25 PM 0 Comments

    Archive 2007-11-01 2007

  • THE WOLVES ARE CIRCLING cupertino these days, fangs gleaming as they savor the dazed and stumbling form of Apple Computer.

    A Quick Rx For Apple 2008

  • There are currently two known types of “computer assisted errors,” or CAEs, as Carroll calls them: the “clbuttic mistake,” which occurs when an obscenity filter replaces a word it deems vulgar, and the “cupertino effect,” which occurs when a spell-checker automatically replaces the right word with an incorrect choice.

    The ���Clbuttic Mistake��� and Others Leave Proofreaders with Work to Do 2008

  • I'm sure many long meetings in a bland windowless conference room in the bowels of cupertino took place where Apple engineers battled product managers and product marketing execs.

    MyAppleMenu 2008

  • May be something on the lines of "pirates of cupertino".

    It's official -- Al has moved out 2007

  • We get our lavash from Trader Joe's ... we avoid the lavash from a certain unnamed "whole"some foods store in cupertino ... they're stale.

    Egg Curry 2007

  • By the way, I read an article, where author is worried about your heir to creativity at cupertino who is the prince waiting in the wings after El Jobso?

    It's official -- Al has moved out 2007

  • Fanboys would be posting it on every blog as the second coming of christ. redmond has some fight left, cupertino boys. reply

    Microsoft Announces Surface Computer Duncan Riley 2005

  • Those plans are available for download on Cupertino's website,

    News - 2011


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  • The Cupertino Effect is a wonderful thing, just ask the EU.

    November 21, 2007

  • See cupertino effect for an example.

    November 21, 2007

  • I've seen the examples ... luvverly!

    November 21, 2007

  • Apple Inc.

    January 10, 2008

  • This seems to be, serendipitously, a wonderfully apt name for those fanciful flights created by inobservant (or simply lazy) devotees of spell-check programs, considering that St. Joseph of Cupertino "was said to have been remarkably unclever, but prone to miraculous levitation, and intense ecstatic visions that left him gaping," according to the Wikipedia entry (as of 20 July 2008, at 1 am CET), which seems to be citing Angelo Pastrovicchi's 1980 biography of the saint.

    July 20, 2008

  • For a couple of current political examples, from AP, see Barrack Abeam and John moccasin.

    July 29, 2008

  • Is there a mini cupertino effect?

    July 29, 2008

  • A friend of mine ran spell check through her A Streetcar Named Desire essay and unwittingly allowed it to change all the instances of Blanche to Blaise. To make matters worse, it went unnnoticed until the teacher handed it back with question marks all over it and a rather verbose comment at the end.

    July 29, 2008

  • "Compton, a lifetime church member and mother of two from Cupertino, Calif., believes some Mormons fear voicing opinions that contradict church leaders and lead to them being ostracized in their congregations, called wards."

    - 'Mormons take gay union issue to the Internet',, cited 22 Aug 2008.

    August 23, 2008