demotorization love


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    demotorization 2008

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    demotorization 2008


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  • 'Like many Japanese of his generation, the 28-year-old musician and part-time maintenance worker says owning a car is more trouble than it's worth... That kind of thinking -- which automakers here have dubbed "kuruma banare," or "demotorization" -- is a U-turn from earlier generations of Japanese who viewed car ownership as a status symbol.'

    January 5, 2009