Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • transitive verb To minimize the significance of; play down.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • verb transitive To de-emphasize; to present or portray as less important or consequential.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • verb understate the importance or quality of
  • verb represent as less significant or important

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

down- +‎ play

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Examples

  • What Glenn and other critics seem to downplay is that media coverage tends to be negative about everything.

    Archive 2003-09-01 David 2003

  • What Glenn and other critics seem to downplay is that media coverage tends to be negative about everything.

    Billings Blog David 2003

  • Did he "downplay" the significance of Florida and Ohio or play up the significance of other states - VA, NV, CO, MO, NC ... etc

    Obama Camp Downplays Ohio and Florida As Must-Wins 2009

  • It's a no-win situation, if you ignore the character's race it means that you are trying to "downplay" it, so audiences wont notice.

    Marketing Up’s Asian-American Lead Character | /Film 2009

  • Senator Hillary Rodham Clinton last night criticized the Bush administration for its response to Iran's nuclear program, saying it had chosen to "downplay" the crisis over the past several years.

    Election Central Morning Roundup 2009

  • Early on they began the kind of downplay of this whole she needs to have a hefty double-digit number, a hefty double-digit win, saying look, Barack Obama has spent a lot of money in this state.

    CNN Transcript Apr 22, 2008 2008

  • And really, in a move, a strategy by the White House to kind of downplay his significance, really portray him as a bit player, one line for Iran saying that it was really part of a brutal regime that put down its own citizens.

    CNN Transcript Sep 25, 2007 2007

  • Sharma says companies may be trying to "downplay" the problem, but "it is certainly a big issue."

    Stent Safety Concerns Near Boiling Point 2006

  • Clinton administration approach to that has been to kind of downplay the threat of that technology.

    Betrayal: How the Clinton Administration Undermined American Security 1999

  • We made a deliberate decision to kind of downplay the Inaugural and not to try to tie too much of that to fundraising, so we're going to have work harder this year.

    President Remarks In Mammogram Announcement ITY National Archives 1997

Comments

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  • According to Daniel Shore this word and others like it arose in response to the need to cut costs during journalism's "cablese" (his word) days, where words cost 5-cents apiece ("Real money in those days."). Thus, 'play down' became 'downplay' and a nickel was saved. With the advent of teletype machines the cost was determined by the letter, not the word, but the neologisms were here to stay at that point.

    May 19, 2008