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Telofy commented on the word earcatcher
Credit for this ad-hoc coinage goes to Tina.
October 30, 2009
mollusque commented on the word earcatcher
Hardly know her. She’s in one of the courses I take at the university and we were discussing some radio program.
bilby commented on the word earcatcher
Is it like earworm, which we calqued from German anyway?
The opening sentence must be an earcatcher of sufficient value to retain the listener's interest. Sometimes, a catchy melody or a fanfare is the perfect for this opening "teaser."
--Barbara E. Benson, 1945, Music and Sound Systems in Industry, p. 52
October 31, 2009
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