Definitions

from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. Informal The reverse side, as of a phonograph record.
  • n. Informal The opposite side: "The flip side of retrospectively savaging the loser is beatifying . . . the winner” ( Charles Krauthammer).

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. The B-side of a phonograph record that carried a less popular recording.
  • n. The converse; opposite, usually negative, inherent aspects or consequences of something.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. a different aspect of something (especially the opposite aspect)

Etymologies

Sorry, no etymologies found.

Examples

  • The flip side of these positive and romantic emotions is Gucci’s fragrance “Envy.”

    Experiential Marketing

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