Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun use of gameplay mechanics for non-game applications

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

gam(e) +‎ -ification

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Examples

  • Companies are realizing that "gamification" -- using the same mechanics that hook gamers -- is an effective way to generate business.

    Fortune Tech: Technology blogs, news and analysis from Fortune Magazine 2010

  • Mr. Edmonds was dismissive of the idea of "gamification"—so that suffers of chronic conditions would get some kind of reward; say, measure your temperature four times in a week and unlock a badge to post on social networks.

    Health Care Is Next Frontier for Big Data Ben Rooney 2012

  • What is emerging in all areas of consumer technology is a process known as gamification – from global-positioning software to financial services websites, everything is becoming more game-like, because we as a species like to play.

    3D games enter a new generation 2010

  • Now traditional companies are building loyalty for their websites using so-called gamification techniques.

    BusinessWeek.com -- Top News 2011

  • Samsung is embracing a business trend called gamification, which takes elements from games and applies them to other settings.

    NYT > Home Page By NATASHA SINGER 2012

  • The app is an entertaining addition to the Manhattan walking tour and an example of an increasingly popular concept in the technology world called gamification.

    NYT > Home Page By JOSHUA BRUSTEIN 2011

  • Samsung is embracing a business trend called gamification, which takes elements from games and applies them to other settings.

    NYT > Home Page By NATASHA SINGER 2012

  • British games veterans are helping to shape the future of interactive TV, the growth of 3D technology and the pervasive "gamification" of consumer products and services in every area of business.

    U-turn on computer games tax relief may lead to a dead end 2010

  • It even has a name, gamification, meaning using game frameworks and mechanics for real-life, often boring tasks.

    Games meet real life Hayley Tsukayama 2010

  • It even has a name, gamification, meaning using game frameworks and mechanics for real-life, often boring tasks.

    Faster Forward: Games meet real life Hayley Tsukayama 2010

  • The tech industry has come to call many such tactics “gamification”—collecting data or content by tricking the user into thinking they’re having fun.

    How Sexism Is Coded Into the Tech Industry Adrian Daub 2021

Comments

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  • "Layar is also capitalizing on the trend toward the gamification of life. Now, some of its offerings allow users to collect virtual objects in real life locations or by completing certain real life tasks in order to score points."

    - Camille Ricketts, Layar to bring its augmented reality to one-third of global smartphones, venturebeat.com, 18 June 2010.

    September 11, 2010

  • What the bloody hell does it mean?

    March 18, 2011

  • It has to do with whales, I believe. Or legs.

    March 18, 2011

  • See the 2nd example via Guardian.

    March 18, 2011