from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. use of gameplay mechanics for non-game applications


from Wiktionary, Creative Commons Attribution/Share-Alike License

gam(e) +‎ -ification


  • Companies are realizing that "gamification" -- using the same mechanics that hook gamers -- is an effective way to generate business.

    Fortune Tech: Technology blogs, news and analysis from Fortune Magazine

  • Mr. Edmonds was dismissive of the idea of "gamification"—so that suffers of chronic conditions would get some kind of reward; say, measure your temperature four times in a week and unlock a badge to post on social networks.

    Health Care Is Next Frontier for Big Data

  • What is emerging in all areas of consumer technology is a process known as gamification – from global-positioning software to financial services websites, everything is becoming more game-like, because we as a species like to play.

    3D games enter a new generation

  • Now traditional companies are building loyalty for their websites using so-called gamification techniques. -- Top News

  • Samsung is embracing a business trend called gamification, which takes elements from games and applies them to other settings.

    NYT > Home Page

  • The app is an entertaining addition to the Manhattan walking tour and an example of an increasingly popular concept in the technology world called gamification.

    NYT > Home Page

  • British games veterans are helping to shape the future of interactive TV, the growth of 3D technology and the pervasive "gamification" of consumer products and services in every area of business.

    U-turn on computer games tax relief may lead to a dead end

  • It even has a name, gamification, meaning using game frameworks and mechanics for real-life, often boring tasks.

    Faster Forward: Games meet real life

  • I think the problem essentially lies in that "gamification" does the opposite of what one should feel during the process.

    Slashdot: Games

  • DICE and Long Now Foundation about the "gamification" of everything.

    +8* | Plus Eight Star


Log in or sign up to get involved in the conversation. It's quick and easy.

  • See the 2nd example via Guardian.

    March 18, 2011

  • It has to do with whales, I believe. Or legs.

    March 18, 2011

  • What the bloody hell does it mean?

    March 18, 2011

  • "Layar is also capitalizing on the trend toward the gamification of life. Now, some of its offerings allow users to collect virtual objects in real life locations or by completing certain real life tasks in order to score points."

    - Camille Ricketts, Layar to bring its augmented reality to one-third of global smartphones,, 18 June 2010.

    September 11, 2010