Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun Boisterous, jovial commotion or excitement.
  • noun Extravagant publicity.
  • noun Talk intended to mislead or confuse.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun a bustling to-do
  • noun excited speech or noise, usually loud
  • noun a carnival game in which the player attempts to throw hoops around pegs

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • noun blatant or sensational promotion

Etymologies

from The American Heritage® Dictionary of the English Language, 4th Edition

[Perhaps from French houp-là, upsy-daisy! : houp (of imitative origin) + , there; see voilà.]

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