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  • Derived as a pseudo acronym of knowledge, "Knol" attempts to create a unique word. But it's only a partial success. Knol is the stock market symbol for a corporation (Knology), and a not-so-uncommon surname. A Google search alert for "knol" produces steady off-topic hits.

    So, what is a Knol? Elevator speech #1: Written knowledge created by someone claiming expertise.

    Accessible at Knol.Google.com, knols survive or die based on reader interaction.

    July 5, 2009