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market research


from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun The gathering and evaluation of data regarding consumers' preferences for products and services.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun marketing The systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • noun research that gathers and analyzes information about the moving of good or services from producer to consumer


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