from The American Heritage® Dictionary of the English Language, 5th Edition.
- noun The gathering and evaluation of data regarding consumers' preferences for products and services.
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun marketing The
systematic collectionand evaluationof dataregarding customers' preferencesfor actual and potential productsand services
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- noun research that gathers and analyzes information about the moving of good or services from producer to consumer
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