from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A class of products that are affordable for the general consumer but positioned as luxury goods.


from Wiktionary, Creative Commons Attribution/Share-Alike License

Blend of mass and prestige


  • He also oversaw vividly sexualised publicity campaigns – such as an advert for the scent Opium, featuring a naked Sophie Dahl – that grabbed attention and a hugely increased share of what became known as the "masstige" or prestige mass market.

    Tom Ford takes fashion back in time to find its lost mystique

  • One beauty products wholesaler deemed it "masstige" -- the notion of selling affordable, prestigious products to the masses.

    Breaking News: CBS News

  • Earlier in the day, Mr. Lagerfeld reiterated his support for so-called masstige collections, the craze for which he ignited with his 2004 collection for H&M.

    NYT > Home Page

  • Hisayuki Suekawa , Shiseido's incoming chief executive, said the company plans to ramp up distribution in China of "masstige" products, a cross between mass market and prestige items, which typically sell for about $10.

    Shiseido has eye on China

  • In September, Kaiser Karl canceled his Lagerfeld fashion show, revealing plans to create a "masstige" ready-to-wear collection that would be sold online and available next fall.

    Karl Lagerfeld To Design For Macy's

  • The Silverjet concept was interesting though, since it had its core the idea of "mass luxury", what some called "masstige".

    Alison Stein Wellner: Silverjet Folds, Mass Luxury Finished?

  • Arnault, for one, is disdainful of "masstige," or prestige for the masses.


  • Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or "masstige," market.


  • Not only are these threads organic and carefully crafted, but as a stand against all that John Patrick Organic is leading the campaign to end what he calls "masstige" or "mall-sprawl robostyle, toxic denim, and sweatshop 'it' things."


  • Physicians Formula is one of the fastest growing cosmetics companies operating in the mass market prestige, or "masstige", market.



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  • A retail category that includes relatively low priced goods that come with a relatively prestigious brand name; goods and services priced between low-end, mass market items and high-end, prestigious items. Also: mass-tige.

    Target was one of the first to push masstige with its introduction of Mossimo and Michael Graves products. Sephora is also a great example, as it offers high-end beauty products at accessible prices in a large number of locations, many of them urban, streetfront properties. Other burgeoning masstige retailers include Kohl's and Wal-Mart.

    There's a second sense of this blend of mass and prestige that shows up only rarely in the written record: a fashion statement that mixes both mass-produced and prestigious clothes.

    March 4, 2007