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  • Automotive interest groups discovered their destiny in the 1920s. Lacking self-awareness in 1920, they joined with chambers of commerce and local safety councils to fight accidents and congestion on the terms of Safety First and efficiency. In 1923 and 1924, looming threats to the automobile's future in the city shocked them into self-discovery. Finding their identity, they named themselves "motordom." For the first time they saw their enemy: prevailing constructions of the problems of safety and congestion.
    Peter D. Norton, Fighting Traffic: The Dawn of the Motor Age in the American City (Cambridge, MA: The MIT Press), p. 173

    Indeed, auto clubs, dealers, and manufacturers were hardly one social group before 1924, when, at the Hoover traffic conference, they met, organized, and developed a common strategy. They themselves recognized this development as a turning point by christening themselves "motordom." Organizational success required a coherence rhetorical stance, which motordom developed in the mid 1920s.
    Id. at 258

    December 31, 2019