"The Hush Puppies name and mascot were coined by the brand's first sales manager, James Gaylord Muir. Initially, the company's advertising agency recommended naming the product 'Lasers'. Then, on a selling trip to the southeastern United States, Muir dined with one of his regional salesmen and the meal included hush puppies, traditional fried southern cornballs. When Muir asked about the origin of the name, he was told that farmers threw hush puppies at the hounds to 'quiet their barking dogs.' Muir saw a connection to his new product. 'Barking dogs' in the vernacular of the day was an idiom for sore feet. Muir surmised his new shoes were so comfortable that they could 'quiet barking dogs.'"