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Pound describes three main methods of 'charging language': melopoeia: 'inducing emotional correlations by the sound and rhythm of speech' phanopoeia: 'throwing the object onto the visual imagination' logopoeia: 'using the intellectual and emotional associations of words and word groups'
(Pauses) Ezra Pound (on whom her doctoral dissertation was based) talked about poetry's three effects: logopoeia (verbal impact), phanopoeia (visual imagery) and mellopoeia (rhythm or sound).