from Wiktionary, Creative Commons Attribution/Share-Alike License

  • v. To cover in a coat of pink paint.
  • v. To promote consumer goods and services using support of breast cancer-related charities.
  • v. To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.


from Wiktionary, Creative Commons Attribution/Share-Alike License

pink + wash



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  • " defined by the U.S,-based group, Breast Cancer Action, as "a term used critically of corporate campaigns and practices in which the sponsoring companies position themselves as leaders in the struggle to eradicate breast cancer while engaging in practices that may be contributing to rising rates of the disease."

    January 31, 2011

  • "While campaigning on Saturday in Sioux City, Iowa, Mr McCain's vice-presidential candidate Sarah Palin said her criticism of Obama had not been negative.

    'Don't be made to feel guilty. I'm not feeling guilty,' she said as calls of 'he's a socialist' were heard from the crowd."

    - 'Obama criticises 'ugly' tactics', BBC News, 25 October 2008.

    October 26, 2008

  • pinkwash -- v. To smear one with false allegations of "socialism" (at a time when a so-called conservative president is presiding over the largest government intervention since FDR's efforts during the Great Depression, when Republicans even opposed the idea of Social Security as a "socialist" move).

    October 26, 2008