from Wiktionary, Creative Commons Attribution/Share-Alike License
- v. To cover in a coat of pink paint.
- v. To promote consumer goods and services using support of breast cancer-related charities.
- v. To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.
Just as they have gotten savvier at seeing behind the curtain of product marketing, so are they looking deeper than the pinkwash during Breast Cancer Awareness Month.
[Thanks to the pinkwash campaign, Yoplait no longer contains rBGH!