from Wiktionary, Creative Commons Attribution/Share-Alike License
- v. To cover in a coat of pink paint.
- v. To promote consumer goods and services using support of breast cancer-related charities.
- v. To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.
pink + wash (Wiktionary)
Just as they have gotten savvier at seeing behind the curtain of product marketing, so are they looking deeper than the pinkwash during Breast Cancer Awareness Month.
[Thanks to the pinkwash campaign, Yoplait no longer contains rBGH!