from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. The inauguration or initial public exhibition of a new product, service, or policy: The manufacturer's rollout of the new jet is scheduled for next month.
  • n. Football A play in which the quarterback runs toward a sideline after receiving the snap with the intention of passing the ball.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. An act of rolling out; deployment.


Sorry, no etymologies found.


  • A component of this rollout is a group of four custom Domo Qee toys in unique packaging, including a Slurpee cup, and this assortment has flown off of shelves all over the country!

    More Domo Qees on the way from Dark Horse | Major Spoilers - Comic Book Reviews and News

  • Even if LTE rollout is quicker (hard to believe given capex constraints in this economy), LTE will still not have major metro coverage till 2012 at earliest … so Apple may be thinking ahead.

    Why We Don’t Believe Rumors of an Apple/Verizon Love Child

  • In addition to the financial terms of the deal, the filmmakers said they were won over by the company's plan for a long-term rollout, led by marketing head Terry Curtin, who comes from a line of Navy aviators and admirals.

    Hollywood Tries a New Battle Plan

  • But we WILL support the Macs, and the MP3 rollout is our first step towards being able to actually do that.

    Boing Boing

  • The rollout is purely a matter of logistics, not a matter of putting in late fixes for the average user.

    SP2 – trouble on the way

  • The stimulus plan is into phase two, with the medium-term rollout of "shovel-ready" infrastructure building, including what Rudd says is the biggest school modernisation programme in the country's history.

    nst online

  • While the administration this week begins a well-publicized Afghan "rollout" --


  • An informal beginning to the Afghan "rollout" -- D. C.-speak for a coordinated but segmented sales job of a new initiative to Congress, the media and diplomats of other nations -- will come in Brussels tomorrow, when Holbrooke will brief NATO allies privately on the strategic review ordered by Obama.

    The Torch

  • The rollout is expected to include Steven Chu, Mr. Obama’s choice for energy secretary, Lisa Jackson as head of the Environmental Protection Agency, Carol Browner to lead the policy council on environment, energy, and Nancy Sutley to direct the White House Council on Environmental Quality.

    The Early Word: Obama to Introduce Energy Team - The Caucus Blog -

  • Lifehacker understands that the main rollout schedule will be announced next week — quite possibly as early as Monday — so if you don’t have a digital-capable TV or set-top box, adding one to your Christmas list sounds more sensible than ever.

    Friday, October 17, 2008 | Lifehacker Australia


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