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ruzuzu commented on the word serge de Nîmes
"Originally San Francisco tailor Levi Strauss made jeans from canvas. But in the early 1860's, he started using a softer fabric imported from Nîmes, France. Known in French as serge de Nîmes, the material was called denim in the United States."
--The Book of Answers by Barbara Berliner
April 18, 2011