from The American Heritage® Dictionary of the English Language, 4th Edition
- n. Informal A subtly persuasive, low-pressure method of selling or advertising.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. A sales technique which is quietly persuasive and subtle; seeking to convince the buyer without being forceful.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. suggestive or persuasive advertising
Sorry, no etymologies found.
It was a slick promotional ad designed to bring potential customers into the fitness center where the soft sell of the glossy brochure would morph into a solid sales pitch delivered by a hard-bodied recruiter.