Definitions

from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. Informal A subtly persuasive, low-pressure method of selling or advertising.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A sales technique which is quietly persuasive and subtle; seeking to convince the buyer without being forceful.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. suggestive or persuasive advertising

Etymologies

Sorry, no etymologies found.

Examples

  • It was a slick promotional ad designed to bring potential customers into the fitness center where the soft sell of the glossy brochure would morph into a solid sales pitch delivered by a hard-bodied recruiter.

    CSS: Shaping the New You

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