stopping power love

Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. a research measure that captures a print advert's ability to grab the attention of the reader, also known as the attention rating.

Etymologies

Sorry, no etymologies found.

Examples

  • While a small-caliber pistol lacks the stopping power in movie clich terms of a rifle or shotgun, its in-your-hand presence is enough to scare the hell out of even the most hardened criminals, and it is compact to handle, store, and carry.

    The RVer’s Bible

  • "Even explosive needles'll have only so much stopping power against something that size — if they get within five meters they're going to do damage no matter how fast they're killed."

    Warhorse

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