from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. The practice of making parodies of corporate and political advertisements in order to make an ironic statement.
The launch of "Black Spot" sneakers is accompanied by a "subvertising" campaign aimed at humiliating Phil Knight and the Nike corporation.
As a form of communication, it comes in many varieties: political graffiti, graffiti art, advertising, gang-related tagging, drunk shaming, culture jamming subvertising, etc.
I can see them being targets for some subvertising or adbusting. yeah - it's Ken's idea.
Actions like writing, blogging, subvertising and critiquing cultural products such as song lyrics, films and TV shows are often considered indulgent or a less effective form of activism.
For this event, we will curate a panel, moderated by The Wooster Collective, including some of the renegades leading the subvertising charge: Steve Lambert, artist and creator of Anti-Advertising Agency and Jordan Seiler of The Public Ad Campaign Video kills the display ad … metricsADOTAS - Bambi Francisco, co-founder and CEO of Vator. tv said, "Video will kill the display ad," after a recent meeting [...]
Submit a link to anything interesting: news article, blog entry, video, picture ... subvertising.