Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun An extremely popular
brand .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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Hidden behind the aesthetic improvement of the new mark is the latest confirmation of the company's inevitable transformation into Starbucks, Inc. Like Apple before them, Starbucks is poised to move beyond what got them this far and embrace their role as a global superbrand, one worthy of such a bold logo.
Ty Fujimura: Behind the New Starbucks Logo, a Siren's Trick Ty Fujimura 2011
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We had to align our new multiplatform brand with the established Good Food brand with a view to creating one food superbrand, while also ensuring our TV proposition is distinct and appealing to our current UKTV Food viewers.
UKTV Completes Portfolio Rebrand with Launch of “Good Food” « Art & Business of Motion 2009
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Hidden behind the aesthetic improvement of the new mark is the latest confirmation of the company's inevitable transformation into Starbucks, Inc. Like Apple before them, Starbucks is poised to move beyond what got them this far and embrace their role as a global superbrand, one worthy of such a bold logo.
Ty Fujimura: Behind the New Starbucks Logo, a Siren's Trick Ty Fujimura 2011
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Hidden behind the aesthetic improvement of the new mark is the latest confirmation of the company's inevitable transformation into Starbucks, Inc. Like Apple before them, Starbucks is poised to move beyond what got them this far and embrace their role as a global superbrand, one worthy of such a bold logo.
Ty Fujimura: Behind the New Starbucks Logo, a Siren's Trick Ty Fujimura 2011
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This time, however, it wasn't to try to understand what was happening at the mall but rather at the White House -- first under the presidency of George W. Bush and now under Barack Obama, the first US president who is also a superbrand.
Naomi Klein: How Corporate Branding Is Taking Over America 2010
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HMV wants to transform itself into an entertainment superbrand by linking stores, online sales, digital offerings, live venues and ticketing, cinema and merchandising.
HMV's Simon Fox on transforming a retailer into an entertainment superbrand 2010
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A charming, interesting exhibition of the history of Coca Cola and the story of its journey from accidental refreshment to global superbrand.
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Another global superbrand is taking that insight to heart.
Polly LaBarre: Did You Make Your Customers Smarter Today? 2008
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HMV's Simon Fox on transforming a retailer into an entertainment superbrand
The Guardian World News Alexandra Topping 2011
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"Welcome to the World of Trump, the global superbrand," the Website proclaims.
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