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In the meantime I offer you “tintiddle”, another word coined by Burgess (1866 – 1951), who was an American artist, writer, critic and humorist.
I have heard several people lament the lack of an equivalent term in English, but this lack is only apparent, for tintiddle is that term.
Gelett Burgess (1866 – 1951) coined both blurb and tintiddle, though blurb is sometimes attributed to Brander Matthews.
In his book Burgess Unabridged: A New Dictionary of Words You Have Always Needed (scanned here; plain text here) he defined tintiddle as:
A few weeks ago I started writing about the origin of the word blurb, but ended up writing instead about tintiddle, also known as l’esprit de l’escalier.