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  • 'It has become known as wackaging, a blend from wacky packaging that was invented by the Guardian journalist Rebecca Nicholson in 2011." World Wide Words, issue 876

    April 7, 2014

  • wackaging, n.

    The Guardian, 14 July 2015:

    It’s not just that the Google doodle, the corporate-branding equivalent of dress-down Friday, has that naff novelty air about it: all those cute animated Thanksgiving turkeys, faux silent films and puzzle-piece Nietzsches. Or even that, presumably driven in part by Google employees’ hobby horses (“How about Giambattista Tiepolo’s 318th birthday?”), they feel like textbook “wackaging”; the ingratiating, infantilising tone that has been smeared all over marketing for the past decade.

    September 3, 2015