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bilby commented on the word webvergence
December 14, 2009
ljthornton commented on the word webvergence
Leslie-Jean Thornton and Susan M. Keith, “From convergence to ‘Webvergence’: Tracking the evolution of broadcast-print partnerships through the lens of change theory,” Journalism & Mass Communication Quarterly 86, no. 2 (Summer 2009): 257-276.
This is when a "traditional" form of media (print or broadcast, for example) focuses (or begins to focus) on producing multimedia content on the Web.
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