The saying, "Will it play in Peoria?" is traditionally used to ask whether a given product, person, promotional theme or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic/psychographic groups. The phrase originated during the vaudeville era and was popularized in movies by Groucho Marx. The belief was that if a new show was successful in Peoria, a main Midwestern stop for vaudeville acts, it would be successful anywhere. The phrase subsequently was adopted by politicians, pollsters and promoters to question the potential mainstream acceptance of anything new.