will it play in peoria love

will it play in peoria

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  • And the locals are so picky!

    November 28, 2010

  • Peoria is an awful city.

    June 22, 2008

  • The saying, "Will it play in Peoria?" is traditionally used to ask whether a given product, person, promotional theme or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic/psychographic groups. The phrase originated during the vaudeville era and was popularized in movies by Groucho Marx. The belief was that if a new show was successful in Peoria, a main Midwestern stop for vaudeville acts, it would be successful anywhere. The phrase subsequently was adopted by politicians, pollsters and promoters to question the potential mainstream acceptance of anything new.

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    cf the man on the Clapham omnibus

    June 22, 2008