word-of-mouth

I like to do books that are more word-of-mouth, but I have to do bestsellers, too.

When Crickets Cry (copy)

I lacked exposure to her poems or books during high school and college although my friends were reading The Bell Jar as a word-of-mouth choice.

Your Own Sylvia (copy)

The same three pillars still inform most campaign perceptions -- the news media, the candidate's own messaging machine and word-of-mouth (WOM).

Michael Fertik: DigitalDecision 2010: The Good, the Bad & the OMG Online

With great reviews, audience word-of-mouth and Academy Awards buzz, "The Social Network" saw its business hold up well, dropping a scant 31 percent from opening weekend.

'Social Network' Wins Again As Katherine Heigl Disappoints

The soirees became a word-of-mouth hit with the tech and media set, who used them as a low-key happy hour for meeting up with peers, free from corporate sponsors and cash bars.

Barbarians On the Roof

Although private contractors or practices receive most of their business through word-of-mouth and personal references, it's often necessary to solicit business by advertising to the masses.

The Worst Instances Of Self-Promotion Ever (PHOTOS)

Much to our surprise, ads in the New York Times, local community publications and word-of-mouth quickly produced a faculty for CL&L.

Bernard Starr: How Seniors can save American Education and the Economy

We knew as we geared up for our release that the success of the film was going to hinge on word-of-mouth.

Tribeca Film: Future of Film: Making Love Out of Nothing at All

In both cases, the early preview helped drive word-of-mouth to the show's actual launch.

The Strategy Behind The Launch of Kiefer Sutherland's Touch

The movie has received moderately good reviews, but apparently not enough praise and not enough good word-of-mouth to fill up seats.

Weekend Box Office Results – Land of the Lost Loses on Opening Weekend