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“It also posted its best rating — a 4.6 — in the advertiser-coveted 18-to-49 demographic since Oct. 20, 2009.”
“At 9/8c, Loser gained viewers (9.8 million), while ABC's V — which hit a series low with a 1.7 rating in the 18-to-49 demo — edged the season finale of Fox's Million Dollar Money Drop (5.3 million to 5.2 million).”
“However, the season-ender declined 15 percent against last year's conclusion in the advertiser-coveted 18-to-49 demographic, earning a 4.5 rating.”
“Modern Family, while reaching its usual night-leading numbers in viewership (12.88 million) and demo rating (5.5), declined to a season low in the industry-standard 18-to-49 crowd.”
“Smash drew 8.1 million viewers and a 2.8 rating in the adults 18-to-49 demo, dropping 29 and 25 percent, respectively, from its series debut a week ago.”
“The new CBS comedy debuted to 9 million viewers and a 2.7 adults 18-to-49 demo rating — a decent start, but a significant drop from the 14.5 million and 4.8 rating its lead-in The Big Bang Theory pulled in.”
“Angels dropped to 5.9 million viewers and a mere 1.2 rating in the adults 18-to-49 demo.”
“It's been dropping since its premiere week, averaging a puny 171,000 viewers overall and a scant 58,000 in the 18-to-49 demo.”
“In the 18-to-49 demographic, though, Fox's baseball coverage beat ABC's program, which was spiced up Monday night by a spat between Maksim Chmerkovskiy and judge Len Goodman, 4.2 to 3.2.”
“Those writing about the inexorably declining ratings of American Idol will have to stand down for at least a day as the amateur talent competition stayed even with last week in the industry-prized 18-to-49 demographic, according to preliminary Nielsen figures.”
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