About's

And the number of pieces of content on About's sites has doubled, to about three million, since 2006.

About.com Gets an Infusion Russell Adams 2011

The search giant changed the design of the cost-per-click ads it places on third-party sites in a way that has resulted in fewer clicks on About's sites, and Times Co. said that trend will continue in the second quarter.

Earnings Decline at New York Times Russell Adams 2011

Those changes have resulted in fewer clicks on About's sites, Times Co. said.

New York Times Swings to Profit Russell Adams 2011

Craig Huber , a senior analyst at Access 342, an independent stock-research company, pegs About's value at about $635 million.

About.com Gets an Infusion Russell Adams 2011

Cella Irvine , chief executive of the About Group, says the additions are the most significant expansion of About's content in any one year since Times Co. acquired the Internet property in 2005.

About.com Gets an Infusion Russell Adams 2011

"I wish they were able to invest more," Scott Kurnit , About's founder, said in an interview in 2009.

Digital Strategy Undid New York Times CEO Russell Adams 2011

Revenue in the group declined 17% to $27.8 million, largely because of design changes to the cost-per-click ads Google places on third-party sites, resulting in fewer clicks on About's sites, Times Co. said.

New York Times Adds Digital Subscribers Russell Adams 2011

Yet over that time, About has fallen behind competitors that were similarly positioned at the time of the acquisition, prompting executives including About's founder to bemoan the lack of investment.

Digital Strategy Undid New York Times CEO Russell Adams 2011

Meanwhile, it changed the design of the cost-per-click ads it places on third-party sites in a way that has resulted in fewer clicks on About's sites.

About.com Gets an Infusion Russell Adams 2011

(About 80 percent of About's traffic is from search.)

Jay Rosen: Court of the Web Rules Against Times-Select 2008