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Examples
“Zantac; decongestants like Sudafed; enemas that contain phosphorus Fleet; and Alka-Seltzer, which is high in salt.”
“Hangover cure: cocktail of water, Gatorade, Red Bull and Alka-Seltzer.”
“Andrea James: Alka-Seltzer added to spherical water drop in microgravity Link”
“Beyond Winston, “The Flinstones” had corporate sponsoring from Miles Laboratories, the makers of One-a-Day Vitamins and Alka-Seltzer.”
“Gwyneth tells us this is accomplished by biting down on an Alka-Seltzer.”
“This was how a best friendship dissolved faster than Alka-Seltzer.”
“Although the figures involved were comparatively low, it was concerning to see products such as Lemsip and even Alka-Seltzer XS offered on prescription.”
“If you're drinking Vitaminwater or plain water or Gatorade or Alka-Seltzer, those are all going to be helpful," he says.”
“It's a fact of branding life that the most powerful, superbly executed ads are based on the most straightforward notions, be it the spicy meatball-taming nature of Alka-Seltzer or the always able Energizer battery bunny.”
Forbes: The Eternal Truths Behind The Best New Branding Commercials
“An agency called Wade had invented this little fairy, Speedy Alka-Seltzer, who could have passed for the son of Johnny from Philip Morris.”
Simon & Schuster: From Those Wonderful Folks Who Gave You Pearl Harbor
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