Animation's

DreamWorks Animation's chief marketing officer, Anne Globe , said the film performed better than anticipated with certain groups, such as Hispanic moviegoers, who made up 35% of its audience over the weekend.

'Puss in Boots' Bests Box Office Erica Orden 2011

Paramount Pictures/Bloomberg News DreamWorks Animation's 'Puss in Boots,' a 'Shrek' spin-off, pulled in $34 million over the weekend.

'Puss in Boots' Bests Box Office Erica Orden 2011

Paramount/Associated Press A scene from the film 'How to Train Your Dragon,' which contributed $80.3 million to DreamWorks Animation's revenue during the latest quarter.

DreamWorks Profit Falls Short 2011

According to Anne Globe , DreamWorks Animation's head of world-wide marketing and consumer products, the studio's marketing plan included a two-weekend strategy and released a similar amount of advertising and push from promotional partners as the week before.

'Puss' Keeps Box-Office Lead Michelle Kung 2011

While movie studios Universal Pictures and Sony also will advertise, the advance buzz has been for a 3-D ad for DreamWorks Animation's 3-D movie Monsters vs. Aliens and a companion 3-D ad for Pepsi's SoBe Lifewater that will feature dancing lizards, Monsters characters and NFL players.

Super Bowl commercials will still go for laughs in 2009 2009

"In 3-D, we found our most profitable new investment," Jeffrey Katzenberg, DreamWorks Animation's chief executive officer, said Thursday during a conference call with analysts.

DreamWorks Profit Falls Short 2011

According to Anne Globe , DreamWorks Animation's head of world-wide marketing and consumer products, "Kung Fu Panda 2" did roughly 45% of its business in 3-D.

'Hangover' Takes in Record Opening Michelle Kung 2011

Paramount Pictures is using high-pressure tactics against theaters to book DreamWorks Animation's upcoming big-budget 3-D film, "How to Train Your Dragon" onto scarce 3-D screens around the country, according to industry executives.

Studios Battle Over 3-D Screens: Are There Enough For 'Dragon,' 'Titans,' 'Alice?' 2010

DreamWorks Animation's "How to Train Your Dragon" remained at No. 3 with $6.7 million, bringing its seven-week total to $201 million.

'Iron Man 2' Cleans Up With $133.6M 2010

DreamWorks Animation's fourth "Shrek" installment took in $55.7 million at domestic theaters, making it the No. 1 draw for the second week in a row.

Holiday Box-Office Sales Drop From Year Earlier 2010