Anthropologie's

"Any woman who goes into a fitting room that has really bad lighting, you look at yourself, you look at your skin and you're completely distracted," says Anthropologie's Ms. McDevitt.

Why Are Fitting Rooms So Awful? Elizabeth Holmes 2011

The clothes are a mix of Anthropologie's vintage sweetness and Urban Outfitters 'hipness, all at Forever21 prices.

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For proper Riviera chic, try Tommy Hilfiger's blue-and-cream floral cotton maxi with ruffle detailing (£90), and for the '60s hostess vibe, go for Anthropologie's hippy-dippy, long floaty gold-button "Parallel Flights" dress by Konrad & Joseph (£168).

Spring's Prints Charming? Tina Gaudoin 2011

The draped folds of Anthropologie's Emerald Wicklow silk jersey frock flatter the figure while camouflaging midsection faults. $158 at www.anthropologie.com and at the boutique's Chevy Chase and Georgetown branches.

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Tracy Reese Tracy Reese dress : Anthropologie's wedding brand, BHLDN, asked designer Tracy Reese for an exclusive red version of her pink dress $385.

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For a more beachy/weekend feel, there's Mango's peasant dress in black-and-yellow floral print with burlap belting (£34.90), or Anthropologie's above-the-knee, pink, gray and yellow ikat print by Porridge (£98).

Spring's Prints Charming? Tina Gaudoin 2011

Anthropologie's buyers and designers hunt everywhere from Etsy to craft shows, buying completed items directly from the artist or commissioning designs they think will sell.

A Little Something Different Anjali Athavaley 2011

Urban Outfitter's chief executive, says the brand will be more expensive, "more classic," than Anthropologie's vintage feel and Free People's bohemian vibe.

Something Old, Something from the Mall Elizabeth Holmes 2010

Urban Outfitter's chief executive, says the brand will be more expensive, "more classic," than Anthropologie's vintage feel and Free People's bohemian vibe.

Something Old, Something from the Mall Elizabeth Holmes 2010

Urban Outfitter's chief executive, says the brand will be more expensive, "more classic," than Anthropologie's vintage feel and Free People's bohemian vibe.

Something Old, Something From the Mall Elizabeth Holmes 2010