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Examples
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Another one is Arvind Devalia with his blog, Make it Happen His blog was named blog of the week by Apture by his fantastic post on Gandhi: His blog was also quite small when he came to us.
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Is Apture "a paradigm shift in publishing and online communication," as Harris would have it?
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And get this -- although large publishers like the Washington Post must enter into a commercial agreement to use the platform, Apture is free to any blogger!
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Talking with the reporters sparked many of the concepts behind Apture, so it is not surprising that early adopters include such leading journalistic enterprises as the Washington Post, the BBC and the new non-profit news organization, ProPublica.
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As they move their mouse over an Apture-linked term, a box appears with a menu of related material chosen by the publisher, providing users with a cornucopia of in-depth related content.
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Apture has its roots in conversations between Harris and his colleagues and journalists in the Knight Fellowship program, which attracts top talent to Stanford's campus each year.
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Using Apture, Harris says, the Web page is transformed from a flat "piece of paper" into a more powerful, interactive, intuitive and "hyper-relevant" multimedia experience.
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But the future is now, thanks to a trio of recent Stanford graduates who created Apture, a new communication platform that literally adds fresh dimensions and a web of information to previously two-dimensional posts.
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Harris agrees Apture is "a game-changing technology" for the Web at large, but says it is of particular use to the news media and publishing industry.
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Sure, I could add the same content by copying and pasting code from, YouTube, but Apture makes it dead simple to add and share content on the Web.
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