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Examples
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"Rule No. 1 in IT is, if it's not broken don't fix it," says Bogomil Balkansky, VMware's vice president of product marketing.
Half of VMware customers virtualize Microsoft Exchange Jon Brodkin 2010
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Virtualization is the key technology enabling cloud computing, Balkansky says.
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"Historically, we've probably caused some tension between the server and storage team," Balkansky says.
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While VMware is historically server-focused, Balkansky says current and future editions of vSphere are focusing on providing "analogous abilities in the storage and network side."
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Now VMware is improving the performance of storage vMotion, which moves disk files from one physical storage array to another, by offloading processing tasks from the server CPU to the storage CPU, Balkansky says.
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New tools for writing applications are "abstracted at a higher level, where if you're a developer you often don't know what operating system is underneath anymore," Balkansky says.
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"If you look at what an OS does and what vSphere [VMware's virtualization and management platform] does, clearly there is duplication in terms of managing the hardware," Balkansky says.
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"In our view, the desktop basically needs to be separated and abstracted from the underlying hardware device the way a virtual machine is abstracted from a [server]," Balkansky says.
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The expansive nature of vSphere and VMware's partnerships with cloud vendors sets the company apart, as does its ownership of the SpringSource Java development platform and integrations with Salesforce. com and Google App Engine, Balkansky claims.
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The agreement with Novell, however, is not exclusive, Balkansky said.
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