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Examples
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Not everyone approves of the new look - "It's one thing if you want to paint your own house yellow, orange, and blue, but you might not want to paint the whole neighborhood that color," said Laurel Sutton, a partner at the branding company Catchword - but the important thing is that the Marlins are being noticed at all.
NYT > Home Page By KEN BELSON 2011
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Shibboleth SHIB-uh-luth (noun) Catchword, slogan; a widely held belief or truism; a custom or usage regarded as distinctive of a particular group -- www. merriam-webster.com
The Daily News Transcript Dedham, MA News RSS Inc. GateHouse Media 2010
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Catchword: Deep Packet Inspection (DPI), Web-Caches and data retention.
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Shibboleth SHIB-uh-luth (noun) Catchword, slogan; a widely held belief or truism; a custom or usage regarded as distinctive of a particular group -- www. merriam-webster.com
Moberly Monitor-Index Homepage RSS Inc. GateHouse Media 2010
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Phil - My company, Catchword, names products and services and we put together a brand name owner's manual that utilizes car metaphors to explain the process of name development.
Wheels 2009
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In its first annual list, Catchword, a leading bicoastal naming company that's christened more than its share of internet phenoms, looked back over the decade and identified the 10 biggest dot-com naming trends -- and their picks for best and worst examples.
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Catchword, a corporate branding agency, has posted a new case study on how it came up with the name and branding ideas behind Palm Pre.
PalmInfocenter 2009
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"Frankly, it was hard to choose just one 'worst' in some cases," confesses Catchword partner and linguistics expert Laurel Sutton.
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Catchword, a corporate branding agency, has posted a new case study on how it came up with the name and branding ideas behind Palm Pre.
PalmInfocenter 2009
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Catchword, a corporate branding agency, has posted a new case study on how it came up with the name and branding ideas behind Palm Pre.
PalmInfocenter 2009
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